Website Intake -- Cronk AI Agents

01

Pick the build path.

This changes the questions below so we only ask what matters for your situation.

Please do not paste passwords, private API keys, payment card numbers, protected health information, legal files, or customer exports. A high-level description is enough for the first pass.

New website You need a new site, a first serious site, or a clean web foundation for a new offer. Existing site redesign You already have a site and want to improve, rebuild, migrate, or clean up the current setup.

Choose one build path.

02

Contact and business basics.

Enough context to understand who the site serves and what the business needs the site to do.

Your name

Name is required.

Email

Use a valid email.

Phone optional

Your role optional

Company or brand

Company is required.

Current website if any

Use a full URL, like https://example.com.

Industry

Industry is required.

Who buys from you?

Audience is required.

What do you sell?

Tell us what the site needs to sell or explain.

03

Website goal and conversion path.

Pick the main job first. A site can do several things, but the build needs one priority.

Primary website goal

Generate leads Turn visitors into quote requests, calls, consultations, or qualified form submissions. Sell online Improve ecommerce flow, product clarity, campaign pages, or checkout-adjacent content. Explain the offer Make the business easier to understand, trust, and evaluate before a sales conversation.

Pick the main website goal.

Main call to action

Choose the main call to action.

Content status

Choose the content status.

Pages or sections needed

List the pages or sections you think the site needs.

04

Path-specific details.

These fields change based on whether this is a new website or an existing rebuild.

Domain status

Choose the domain status.

Brand status

Choose the brand status.

Anything specific for the first version? optional

Current platform

Choose the current platform.

Keep the platform?

Choose whether you want to keep the platform.

Analytics status

Choose the analytics status.

SEO status

Choose the SEO status.

What is wrong with the current site?

Tell us what needs to change on the current site.

Platform notes optional

05

Business software and integrations.

These details tell us whether the site is a simple web build or needs operational connections.

What should the site connect to?

Pick at least one integration option, even if it is "No integrations yet" or "Not sure."

Payment processor if any

CRM, booking, or email stack if any

Shipping or fulfillment if any

Customer support software if any

Workspace if any

Finance or ops tools if any

06

Timeline, budget, and notes.

This helps us avoid under-scoping. Budget bands are used for fit and scope, not as a final quote.

Target launch timing

Choose the target launch timing.

Budget band

Under $2.5K Useful for fit checking. Some custom scopes may not fit here. $2.5K to $5K Usually a focused landing page or lean small site. $5K to $10K Usually a more complete brochure site or focused redesign. $10K+ Larger ecommerce, migration, content, or integration-heavy builds.

Pick a budget band.

Reference sites or inspiration optional

Anything else we should know? optional

Permission to scan public surfaces?

Yes Public website, public socials, and public search results are okay to review. Website only Keep research limited to the current website or domain. Not yet Use only the intake until we talk.

Choose a public-scan preference.

Best follow-up timing

This week You want the scope moving soon. Next 2 weeks You are planning but not rushing. Researching You want a practical read on what is possible.

Choose follow-up timing.

Scope the right website build.