// industry · I.01 · DTC + Ecom

AI agents for DTC and ecommerce.

Operators running a DTC brand on Shopify, Amazon, and a 3PL have the same problem at every revenue tier. Too many tools. Too many tickets. Too little visibility. We build agents that close those loops without adding headcount.

Cronk Ai Agents for DTC and ecommerce operators: support, inventory, and content agents in one fleet.

// the pain

The same four leaks at every DTC tier.

Different revenue, same problems. Below is the short list of what we hear on every intake call.

CS · SUPPORT

Your one CS rep is drowning. Response time is 8+ hours. You can't justify another hire at this revenue level.

OPS · INVENTORY

Someone reconciles Shopify, Amazon, and your 3PL by hand. Numbers go stale fast. Bad numbers ship bad POs.

CONTENT · SEO

You should be publishing weekly. You're publishing monthly, badly. The blog hasn't moved organic traffic in a year.

FINANCE · P&L

You see last month's numbers on the 15th of this month. Decisions made on six-week-old data are not decisions, they are guesses.

// sample playbook

What a 3-agent DTC fleet typically looks like.

A walkthrough of the build we would scope for a typical mid-size DTC operator. Real client work is further down the page.

Sample playbook -- not a past client. See real case below.

The profile

A 22-person DTC brand. $3 to $15M annual revenue. Stack: Shopify, Klaviyo, Gorgias, a 3PL. Founder is in the weeds on inventory and CS while marketing slips.

The bottleneck

Six hours a day reconciling inventory across three channels. CS queue grows faster than they can answer. SEO drafts sit half-written in a folder.

The 3-agent fleet

  • Agent 1 Customer Support. Reads every Gorgias ticket. Pulls the order from Shopify, checks shipping status, drafts the reply in brand voice. Founder approves before send. Will not refund above the cap you set.
  • Agent 2 Inventory + Ops. Pulls SKU-level inventory from every channel every 15 minutes. Reconciles discrepancies. Drafts reorder POs when stock dips below the safety floor. Will not place orders without human approval.
  • Agent 3 SEO Content. Picks topics that actually rank for DTC product categories. Drafts the post in your voice with the FAQ and schema. Cites sources. Will not publish without your sign-off.

What 90 days in typically looks like

  • CS response time reduced without extra hires
  • Inventory accurate to the SKU across all channels
  • 3 to 5 SEO articles a week, your voice, your approval

// the stack

Three agents from the catalog, rewritten for DTC.

Each one ships with the integrations you already run. Pick all three, or start with one and grow the fleet from there.

A.01 · Customer Support Agent

Every ticket, end to end, in your voice.

Handles repeat tickets in your voice, pulls order context, drafts sourced replies, and routes exceptions to the human who should own them.

A.08 · Inventory + Operations Agent

SKU truth across every channel.

SKU-level inventory pulls across Shopify, Amazon, and your 3PL on a 15-minute cadence. Drafts reorder POs. Flags channel drift before it costs you a stockout.

A.02 · SEO Content Engine

Topics that rank in 2026, drafted in your voice.

Picks topics that actually rank in 2026 (Google AI Overviews + ChatGPT search). Drafts in your voice with FAQ + schema baked in. Cites sources, won't hallucinate dosages or specs.

// timeline

Intake to live in under two weeks.

Four steps. No drawn-out discovery. We talk, we scope, we build, you ship.

Step 1 · Day 0

Intake

Ten-minute form. Cortland reads every one personally.

Step 2 · Day 1-3

Brief

30-minute call, then a written scope back within 48 hours.

Step 3 · Day 4-10

Build

Agents wired to your stack. You review every output.

Step 4 · Day 11+

Live

Agents in prod. Retainer takes over for tune-ups.

Builds start at $5,000, custom-quoted on the discovery call. Most DTC fleets sit in the Operator retainer band ($1,750/mo) post-launch.

// real client work

Anonymized DTC brand: 12 agents, 1 founder.

The proof case. Built for a real DTC operating workflow first, then rolled the playbook out to clients.

DTC · ECOM Solo founder ops Premium plant nutrients LIVE · 14 MONTHS

Twelve agents running the back office. One human running the brand.

The client is an anonymized premium DTC consumables brand. DTC on Shopify, wholesale through reps, ads on Meta and Google, support through Gorgias, fulfillment through Veeqo. The founder was doing all of it. Customer service ate the mornings. Daily P&L took 90 minutes. SEO content went stale because there was no time to write. The choice was hire five people or build the team in software.

  • A.01 CX director. Handles every Gorgias ticket end to end. Pulls the order from Shopify, checks shipping status in Veeqo, drafts the reply in brand voice. Founder approves before send. Reduced response delays without extra support headcount.
  • A.02 CFO. Aggregates Shopify, Amazon, and Stripe nightly. Builds the daily P&L by 7 AM. Flags margin compression, marketing inefficiency, and cash-flow risks before they bite. No spreadsheets.
  • A.03 Content director. Writes SEO articles on plant science, deficiency diagnosis, and feeding charts. Gated on factual accuracy: every dosage cited, every claim sourced. Publishes 3 to 5 articles a week.
shopify klaviyo gorgias veeqo slack claude
12Agents in prod
30+ hrsFounder time / wk
Heavyticket volume
$0Added headcount
14 moIn production
8 AMDaily P&L ready
This is what an agent team should feel like. It gives the operator back office coverage without handing software the company. -- Cortland Cronk, anonymized DTC build

// FAQ

DTC operator questions, answered.

The four we get most often on the discovery call. If yours isn't here, ask it on the intake.

Can the CS agent issue refunds on its own?

Only up to a cap you set per-order ($X). Above that, the founder approves. Default cap is $50, configurable per build.

What about Shopify's holiday traffic spikes?

Agents scale on Anthropic infrastructure. We pre-warm caches and rate-limit non-urgent agents during peak windows. No degradation in tested loads up to 10x normal Q4 traffic.

What happens when Klaviyo or Shopify ships a breaking API change?

We watch the integration release notes and ship a fix before the change lands in production. This is what the monthly retainer covers.

How does the agent know our brand voice?

We train it on your existing CS replies, marketing copy, and product pages. Then you approve the first 50-100 outputs before it starts auto-drafting. Drift is monitored monthly.

// next step

Sound like your DTC operation?

Tell us what's eating your week. Cortland reads every intake personally and gets back within 48 hours. The booking link to lock in a 30-minute call arrives after you submit.

Start the intake →