A.09 · Sales Outreach Agent
Lead nurture in your voice.
Lead nurture in your voice. Drafts every email, schedules every touch, flags warm leads. Won't send without your approval on the first 100. After that, you set the autonomy band.
// industry · I.02 · Real Estate
Solo agents and small teams have the same headaches. Local SEO drifts when the listings get hot. Past clients drop off the radar. The books live in three places. We build agents that keep all of it warm without you hiring.
// the pain
Solo or small team, the list is the same. Below is what we hear on every intake call.
Your neighborhood pages drift down the rankings when listings get busy. National portals take the page-one spot you used to own.
Past clients drop off the radar within a month. Buyer leads cool because nobody followed up by Tuesday. The CRM has every contact but no rhythm.
Each new listing eats 4 hours of admin: photos, descriptions, MLS entry, social posts. The agent should be showing, not typing.
Commission accounting lives in brokerage statements, a spreadsheet, and your head. Tax season is a yearly fire drill.
// sample playbook
A walkthrough of the build we would scope for a typical solo or small-team practice. Real client work is further down the page.
A solo or 3-person real estate team. 20 to 60 listings per year. Stack: MLS, WordPress site, Google Business Profile, email + SMS CRM. Agent is selling, not at a desk.
Marketing happens when there's time, which is never. Past clients stop hearing from the agent after the deal closes. Books live in three places. Tax season costs a week.
// the stack
Each one ships with the tools you already run. Pick all three, or start with one and grow the fleet from there.
Lead nurture in your voice. Drafts every email, schedules every touch, flags warm leads. Won't send without your approval on the first 100. After that, you set the autonomy band.
Local + listing + neighborhood content. Publishes weekly. Won the page-one spots on 14 local keywords for our real RE client in 6 months (see real case below).
Books, commissions, taxes, monthly reports. Calculates what you owe and sets it aside. Year-end becomes one meeting with your accountant.
// timeline
Four steps. No drawn-out discovery. We talk, we scope, we build, you ship.
Ten-minute form. Cortland reads every one personally.
30-minute call, then a written scope back within 48 hours.
Agents wired to your stack. You review every output.
Agents in prod. Retainer takes over for tune-ups.
Builds start at $5,000, custom-quoted on the discovery call. Most real estate fleets sit in the Essentials retainer band ($750/mo) post-launch, scaling up if you grow the team.
// real client work
The proof case. Solo agent, top brokerage, getting outranked by national portals in her own market. Then she wasn't.
An independent realtor at a top brokerage in Atlantic Canada was getting outranked by national portals for her own market. Marketing happened when there was time, which was never. Commission accounting lived in three places: brokerage statements, a spreadsheet, and her head. Tax season was a yearly fire drill.
I never had time to market myself. Now I do not have to. The agents do it in my voice while I am out showing properties. -- Independent realtor, Atlantic Canada
// FAQ
The four we get most often on the discovery call. If yours isn't here, ask it on the intake.
Both. The smallest real RE build we run is a solo agent. Essentials retainer ($750/mo) typically covers it. Teams scale into Operator ($1,750/mo).
Agents never publish or send anything without human approval by default. Your broker's compliance review fits naturally into the approval step. We've shipped this with brokers in Canada and the US.
We train it on your specific city, neighborhood lists, comparable sales, and the language local buyers use. It's not generic real-estate-blog filler. Local intent is the whole point.
We bake the disclaimer + fair housing language into every template before agent generation. It's in the system prompt. You don't have to remember it; you just have to approve.
// next step
Tell us your market, your stack, and the work eating your week. Cortland reads every intake personally and gets back within 48 hours. The booking link to lock in a 30-minute call arrives after you submit.
Start the intake →