A.09 · Sales Outreach Agent
Lead nurture that sounds like the offer, not a drip campaign.
Drafts replies, consult prep, waitlist nudges, and alumni reactivation notes. Humans approve sends and any claims about outcomes.
// industry · I.08 · Coaching + Education
Coaches, course creators, tutors, and small education teams usually have more expertise than throughput. Leads need follow-up. Lessons need prep. Alumni need touchpoints. Content needs publishing. We build agents that keep the learning business moving without handing the relationship to a bot.
// the pain
Different offers, same operating drag. The expertise is real, but the operating cadence is usually trapped in one person's head.
Webinar signups, DMs, waitlists, consult calls, and abandoned checkout flows all need follow-up. The warmest leads go cold when the founder is teaching.
Live calls, lesson plans, worksheets, and student resources get built too close to delivery. The program works, but prep eats the margin.
Graduates, past clients, and inactive members disappear into old cohorts. Referral asks, renewal nudges, and check-ins happen only when someone remembers.
Every call creates useful ideas, but turning them into newsletters, SEO pages, clips, and posts takes a second team most small programs do not have.
// sample playbook
A walkthrough of the build we would scope for a coach, course creator, tutor, or small education team.
A solo coach or 2 to 10 person education team running cohort or evergreen programs. Revenue sits between $200K and $2M. Stack: Kajabi, Teachable, or Circle, plus email, a CRM, Google Workspace, and a messy archive of past calls and lessons.
The offer works, but the operating cadence is fragile. Lead follow-up, lesson prep, content production, and alumni touchpoints all depend on the founder's calendar and energy.
// the stack
Each one ships around your existing program stack. Start with lead nurture, or wire the full content and student follow-up loop.
Drafts replies, consult prep, waitlist nudges, and alumni reactivation notes. Humans approve sends and any claims about outcomes.
Turns expertise into articles, worksheets, resource drafts, and email content. Useful when the curriculum is good but publishing is inconsistent.
Repurposes lesson notes, FAQs, and program themes into posts and short-form scripts. It keeps student context private by default.
// timeline
Four steps. No drawn-out discovery. We talk, we scope, we build, you ship.
Ten-minute form. Cortland reads every one personally.
30-minute call, then a written scope back within 48 hours.
Agents wired to your stack. You review every output.
Agents in prod. Retainer takes over for tune-ups.
Builds start at $5,000, custom-quoted on the discovery call. Most coaching and education fleets sit in the Operator retainer band ($1,750/mo) post-launch.
// FAQ
The four we get most often on the discovery call. If yours isn't here, ask it on the intake.
No, not by default. The agent drafts lesson prep, follow-up notes, resource recommendations, and content. A human coach, tutor, or educator owns the actual judgment and relationship.
Usually, yes. We scope the exact integration during intake. If the platform has weak API access, we can start with exports, webhooks, shared folders, or approval queues before writing anything back.
No, not at launch. It can draft lessons, newsletters, posts, and short-form social assets. You approve before anything is published or sent.
We separate context by program, cohort, student, and approval rules. Sensitive notes stay out of public content. The agent only uses the data sources and permissions approved during the build.
// next step
Tell us your offer, your stack, your program format, and where sales or delivery is dragging. Cortland reads every intake personally and gets back within 48 hours. The booking link to lock in a 30-minute call arrives after you submit.
Start the intake →